Tag Archives: Florida

100% Fast Response from Florida Department of Citrus

Just over one week ago, I posted my 100% Fresh Orange Juice? piece.  This follow-up story focuses on how the orange juice industry is trying to manage its brand positioning with consumers  in the aftermath of Alissa Hamilton’s book, Squeezed: What You Don’t Know … Continue reading

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100% Fresh Orange Juice?

(Click here to see the reaction and Response from Florida Department of Citrus to this story.) When I was a young kid growing up in the 60s, I enjoyed squeezing fresh orange juice as a treat.  I’d use a little plastic juicer … Continue reading

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