John Ecker
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Tag Archives: oranges
100% Fast Response from Florida Department of Citrus
Just over one week ago, I posted my 100% Fresh Orange Juice? piece. This follow-up story focuses on how the orange juice industry is trying to manage its brand positioning with consumers in the aftermath of Alissa Hamilton’s book, Squeezed: What You Don’t Know … Continue reading
Posted in Branding, How about that?, Uncategorized
Tagged Alissa Hamilton, Florida, Florida Department of Citrus, orange juice, oranges, Squeezed
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